Published: Thu, June 07, 2018
Industry | By Jeannie Evans

Apple's Safari vows to stop Facebook from invading user privacy

Apple's Safari vows to stop Facebook from invading user privacy

The new features were announced at the company's Worldwide Developer Conference held in San José, California. When websites have those icons, they send information about people's web activity back to Facebook, which uses the information to fill out the personal digital dossiers they have on billions of people in order to improve how it tailors the advertisements Facebook sells. "This year, we're shutting that down".

ScreenshotThe next version of Apple's Safari browser will allow users alert users to the tracking Facebook and other companies do through "like" buttons and comment boxes and allow them to block it. But Apple is now essentially forcing people to repeatedly decide whether they will allow Facebook to track information on their web browser actions.

Zuckerberg did not specify when the tool would be rolled out, but Erin Egan - the company's chief privacy officer - said it would take several months to build. At the same time, European regulators have called for stricter privacy controls for users, called the GDPR, which went into effect in May.

"These partners signed agreements that prevented people's Facebook information from being used for any other goal than to recreate Facebook-like experiences", Ime Archibong, Facebook's vice president of product partnerships, said in the post. You shouldn't just be randomly collecting as much data from people as possible.

Later when we spoke with Tim Cook, we asked, did they introduce this as a way to directly target Facebook? "Let them know precisely what you're going to do with their data".

Apple has always been strict with upholding user privacy. However, at the recent World Wide Developer Conference, CEO Tim Cook has cleared the air, stating that Apple requests zero personal data from Facebook.

"The App Store has fundamentally changed the way we live". In this case, advertisers, data companies create a fingerprint of the device based on configurations, the fonts installed, the plug-ins installed and use that to target customers.

Apple has tried to distinguish itself from the other big tech giants, particularly Facebook and Google, by promoting its privacy and security practices.

Users will now be able to get a few summary of the time they spend on the phone and how long they are on certain apps. "What we did was we integrated the ability to share in the operating system, make it simple to share a photo and that sort of thing", he said, adding that "We weren't in the data business".

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