Published: Wed, June 13, 2018
Business | By Pearl Harrison

Domino's Pizza fixes streets, fills potholes across America

Domino's Pizza fixes streets, fills potholes across America

Domino's Pizza is hitting the streets to help "smooth the ride home" for deliveries by making pothole and road repairs in towns customers have nominated online.

We'll skip the debate on the "great-tasting pizza" comment and note that the initiative is called Paving For Pizza, and Domino's says in a release that it fixed 200 potholes across four municipalities.

"Potholes, cracks and bumps in the road can cause irreversible damage to your pizza during the drive home from Domino's", the company says on its website. Protecting pizza sanctity, McCormick added, can only truly be achieved through "a true bold stake in the ground" such as road fix.

Domino's is repairing potholes in towns across the United States as part of a publicity campaign to "smooth the ride home" for its delivery drivers. It documents the work done in those communities on the Paving for Pizza web site.

Potholes cost about $3 billion a year to drivers, and the American Society of Civil Engineers believes it would cost $2.7 trillion to fix entirely.

Dominos is no stranger to unusual publicity stunts, but those are usually tied to its vast ecommerce back-end, like its pizza robots or instant order pizza button.

Domino's Pizza, filling more than just bellies in one DE city. Driving on these damaged roads costs American drivers $107bn each year, around $482 per driver, with most of that money going on vehicle fix costs. In Burbank, California, they fixed just five, funding five workers to work for eight hours.

You can nominate your town here.

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