Published: Sat, July 21, 2018
Industry | By Jeannie Evans

Amazon Suffers Tech Crash and Strikes During Prime Day

Amazon Suffers Tech Crash and Strikes During Prime Day

We're calling this one Christmas in July: Amazon Prime Day takes 28 percent off the Toshiba 50-inch 4K Ultra HD Smart LED TV with HDR - Fire TV Edition.

Amazon said that the prime Day sales in the US continue to be bigger than ever - in fact, in the first 10 hours, Prime Day grew even faster, year-over-year, than the first 10 hours last year. It said top sellers included some of its own devices - the Fire TV stick with Alexa Voice Remote, Echo Dot and Fire 7 tablet with Alexa.

Target offers price-matching as well as price adjustment for up to 14 days after purchase on identical items online and with 25 competitors including Amazon. For the first time, Amazon extended the sales event to be a day and a half this year. Four new countries will be part of Prime Day this year: Australia, Luxembourg, the Netherlands and Singapore. Lasting for a record breaking 36 hours, Prime Day sales continue to run until midnight on Tuesday this year.

At Amazon India, smartphone sales increased five times compared with the sales on a typical day, while that of large appliances jumped nine times and fashion products rose two times, the company said in a statement.

Dogs were the unexpected victor of Amazon Prime Day: Despite the glitch on on Monday, sentiment via social buzz was high (80%), but down about 5% from a year ago based on Adobe's analysis of social mentions.

Within minutes of the sale opening on July 16th, Amazon's website crashed, with online shoppers unable to access the sales or make purchases for the first few hours.

Remember, these deals are exclusive to Amazon Prime members. For this prime day alone, these businesses made over $1 Billion in sales.

"The challenge Amazon faces here in Australia is recruiting customers onto the platform quickly so that the business becomes viable - now is the fifth most frequented online marketplace, well behind the likes of eBay and Gumtree", he said. Some of these aren't specific to Prime Day and thus don't require a membership, but the price cuts are also fairly modest in some cases-you can get $5 off MSRP on some of Nintendo's best games, like The Legend of Zelda: Breath of the Wild and Super Mario Odyssey.

Prime Day also usually helps boost the number of Prime memberships.

The sale starts at midday on Monday 16 July 2018.

The Amazon Prime Day page is being constantly updated with new deals throughout the sale. Amazon's Prime Day bargains includes the Kindle Paperwhite E-reader priced at $79.99 rather than the regular price of $119.99.

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