Published: Wed, January 09, 2019
Industry | By Jeannie Evans

Apple and Samsung wipe slate clean with iTunes deal

Apple and Samsung wipe slate clean with iTunes deal

The Video industry is an ever-changing world where big ideas come along daily. At one point, Apple wanted Samsung to pay $2 billion, and the case ended up at the US Supreme Court. A new announcement from Samsung indicates that's exactly what Apple is starting to do.

Thanks to the modular nature of micro LED, this technology offers flexibility in screen size that allows users to customize it to fit any room or space, according to Samsung. So we'll likely hear of Apple striking deals with other television manufacturers in the near future. In November past year, the firm announced that its Apple Music streaming service was being made available on Amazon Echo smart speakers, even though the California-headquartered firm also sells a similar device, the HomePod.

The Apple iTunes and AirPlay 2 support will be available on their 2019 models beginning this Spring (sometime between March to June) while the 2018 models will get it later via a firmware update.

LG, Sony, and Vizio are joining Samsung in the first batch of brands to include AirPlay 2 and HomeKit support in their range of upcoming TVs.

What do you think of Apple adding AirPlay 2 support to all these different devices?

The deal will finally let consumers watch Apple content without the need to own any Apple devices.

The Samsung announcement comes as Apple ramps up its plans for original video content to compete with the likes of Netflix and Amazon, as well as new streaming players like Disney.

Apple has always been highly protective of its ecosystem, which is a double-edged sword for consumers - it helps ensure things work smoothly across Apple devices, but locks them into Apple's services and devices.

Last week, Apple CEO Tim Cook sent a letter to investors, warning them that Apple had to lower revenue guidance for its fiscal first quarter. However, with dwindling revenues and iPhone sales, the company is looking for more ways to earn money through its bouquet of services.

It's been a big 24 hours for AirPlay, a feature of Apple's ecosystem that is often overlooked.

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