Published: Thu, January 10, 2019
Industry | By Jeannie Evans

Sonos Has Started Beta Testing Google Assistant Integration, Will Launch This Year

Sonos Has Started Beta Testing Google Assistant Integration, Will Launch This Year

Google Assistant is about to get smarter with a new Interpreter mode that would help users have a real-time conversation in almost 27 languages.

Get our daily newsletter from SEJ's Founder Loren Baker about the latest news in the industry! Today, Google announced that the Assistant is coming to the Sonos One wireless speaker and Sonos Beam soundbar, which launched with Amazon Alexa.

Now, Google Maps users on iOS and Android will be able to ask for navigation assistance with their voice.

The source, however, points out that the numbers aren't necessarily as informative as they may sound as the only thing they imply is that Google is pretty much on track to expand its Assistant platform to work on as many new devices as possible.

While Sonos users will soon be able to choose between Alexa and Google on their devices, Sonos is hoping to go one further and eradicate that choice. But reports of tests by others at CES suggest that the performance is about the same, though now Google is supporting 27 languages.

Among the new Google Assistant devices that the search giant talks about in its official blog post, Lenovo's new Smart Clock is probably the most exciting.

Unfortunately, the American tech giant has not yet discussed plans to add the feature to the Google Assistant on smartphones.

It's no secret Google has the smartest and most powerful voice assistant out there. Google says they've developed this feature keeping in mind tourists and people who travel often to various countries and need to communicate with local stuff at hotels during check-in or understand local rules and schedules. But it's great that Sonos is even contemplating breaking down the voice assistant barriers.

Available initially on Google Smart Displays before the feature rolls out to more devices, getting Google to translate your words is as simple as asking it to help you with your French (or one of Google's 29 other supported languages).

The flight check-in works if you have a flight confirmation in your Gmail. At the moment, this will only be available for domestic flights in the U.S. operated by United Airlines.

Google is also adding a second option that will allow the Assistant to provide you with personal results from the lockscreen. The feature has recently been integrated at hotel concierge desks across the US.

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